FAQ’s

Si eres un emprendedor, o estas a punto de abrir tu propio negocio, debes saber que para alcanzar el exito es necesario que la gente sepa de tu marca, para que se asi  se enamore de ella y puedas tener un nivel Optimo de ventas.

Aunque tu presupuesto sea poco, o tus ventas apenas estes despuntando, implementar una estrategia publicitaria hara que las ganancias de tu negocio aumenten. Asi, se vuelve esencial invertir en mercadotecnia y publicidad para que la gente conozca tu marca, y se enamore de ella.

Las micro y pequeñas empresas invierten menos de 1% de su facturacin en mercadotecnia y publicidad, mientras que las grandes empresas, incluidas las trasnacionales, destinan entre 6 y 18%, dato que revela la gran importancia de reforzar esta area en nuestras empresas para que crezcan.

A continuacion enlisto algunos puntos que debes tomar en cuenta, si ya vislumbraste que la mejor opcion es hacer que la gente ame tu marca:

Lo primero que necesitas es hacer un estudio de mercado, en donde ubiques a tu publico meta. Debes conocer todo acerca de el, sus caracteristicas mas especificas, para averiguar que precio estan dispuestos a pagar tus clientes por lo que les ofreces. Ademas conoceras la forma en la que hay que dirigirte a ellos y si realmente estan respondiendo a tu propuesta.

Despues de conocer a tus clientes, hay que buscar la forma de llegar a ellos, con mensajes cortos, directos y creativos, y con diseños llamativos y bien estructurados; generalmente elegimos algo por su presentacion, colores, o por su lema original. El reto es hacer que nuestro mensaje logre crear emociones y que sea recordado facilmente.

A continuacion tienes que pensar en que medios puede ser util anunciar tu marca. No siempre hay que pagar costos exorbitantes para promocionar tu negocio, existen alternativas muy originales e igualmente atractivas con menores precios. Toda campaña publicitaria tiene tres propositos, informar, persuadir y recordar, pero este ultimo proposito, es recurrido cuando la empresa ya esta totalmente posicionada.

Para iniciar con la muestra del producto o servicio, puedes anunciarte en los diarios locales, en las paginas amarillas o imprimir volantes , en los que muestres tu producto y/o servicio y resaltes las bondades o principales caracteristicas que lo hacen distinto a la competencia. Recuerda trabajar en un diseño atractivo que no este saturado de informacion y que sea muy llamativo y muestre totalmente la esencia de tu marca.

Regalar gorras, calendarios, playeras o plumas con el logo de la empresa, es una buena opcion, efectiva y economica, que puedes utilizar como complemento de tus anuncios, asi proporcionaras un objeto de utilidad y que al mismo tiempo publicite, lo hay que cuidar es la calidad de estos obsequios, ya que de lo contrario pueden volverse publicidad negativa.

La publicidad puede ser un gasto que muchas veces se considera innecesario, pero es importante no dejarlo de lado, los resultados que observaras a mediano o largo plazo te dejaran con una sonrisa en los labios. Ten en cuenta que mas que un gasto, es una inversion, a veces excluimos a los medios de comunicacion de nuestra estrategia promocional porque pensamos que sus costos son excesivos; sin embargo, pueden ofrecernos paquetes bastante accesibles y ajustables a cada presupuesto.

Una buena publicidad puede atraer muchos clientes, pero recuerda: el exito no solo dependera de ello, sino tambien de la calidad de productos y servicios que tu empresa brinde.

Llamanos hoy para darte un estimado gratis de tus nececidades de mercadeo

 

CARAcquiring new gadgets or vehicles and reveling in them is today’s norm, but how many of us invest in its upkeep? Many a time this is neglected; as a result the new begins to ‘look old’ very soon. No-one wants that to happen to anything that they own be it a car, a truck or a trailer and if that’s so, they need to invest not only in the upkeep of their vehicles, but also in the maintenance of  vehicle wraps.

Once a vehicle wrap is over, the guys doing the job wipe it down with a little bit of Isopropyl alcohol to make it glisten like new. To keep it looking that way, vehicle owners need to take time off for to ensure that the wrap remains undamaged. A little bit of common sense and a bit of hard work will do the trick.

Typically, vehicles are protected from rain with waterproof covers, but it’s rather impractical to cover the car or truck when it’s on the road or even when it’s parked for a short time. Over the isopropyl coating, it appears to be advisable to apply some sort of cleaner that contains wax as this makes it easier to handle dirt and grime. While the coating of wax affords protection against ultraviolet damage, dirt just rubs off without affecting the vinyl wrapping.

A word of caution though, before using this waterless cleaner; just check it out on a small invisible corner to find out whether the vinyl wrap is allergic to it- very much like we test perfumes and deodorants on the inner part of the wrist to see whether there is a reaction. Also check whether the solvent is oil-based (this could damage the vinyl coating) before using it- common kitchen, oven and bathroom cleaners are a strict no-no.

There’s nothing like good old soap and water with a nice soft sponge to clean a vehicle wrap. But before that happens, just rinse the car or truck with plain water. Then beginning from the top of the vehicle, wash the vehicle wrap using a nice soft detergent dissolved in water. Ensure that the detergent doesn’t have any harsh chemicals and avoid using a hand brush (even if you’re in one of those spring-cleaning moods that says scrub, scrub and scrub).  Soak the hard-to-clean spots with water for a few minutes and then try to softly remove the dirt.

Wash the wrap down once again to remove the soapy feel and it’s sparkling—or will be once you allow it to dry naturally and then sponge gently with a soft cloth or a microfiber (to ensure that there is no water-spotting,) taking care not to hurt the edges of the film. You have what looks like a ‘brand new car.

But, if you’re one of those who want to spray wash, just be careful to spray at the right angle and use water that’s not very hot, or else the vinyl graphics wrap will suffer.

As any vehicle is exposed to a lot of pollutants, atmospheric and terrestrial dirt, wash it down at least once a week; this is essential to keep it glowing. However, take care not clean and wipe the wrap when it’s hot; it could just wrinkle the material and take away its beauty. If the vehicle wrap is turning brown, it means you haven’t cared for it properly. Go in for a new wrap, lest the old one damages the paint beneath.

Having made an investment in wraps, it behooves that it be looked after properly—so proper maintenance of vehicle wraps is a must.

Stop and Shop Web (3 of 7)There have been various advancements in the field of business over the last decade or two. With these advancements, the way a business is perceived by the owners and the customers has changed drastically as well. In today’s world, business equates to marketing. Of course quality of the service or the product is central. However, without the right kind of marketing, even a business which renders high quality service/product will fail miserably.

Marketing of a business starts right from the way the store windows are displayed. If you still live in the era where you feel that a plain board with the name of your store suffices the current business needs, then it is imperative that you update your thinking about this and acknowledge the power of graphics. Incorporating graphics in to your store window catapults the number of customers you attract, to a great extent. It proves to be an economical way to market your services and make a good impression on the customers’ minds.

Reasons to have Graphics Windows

The following are some important reasons that will enable you to understand the significance of having graphics store windows,

  • Branding – The most essential business strategy is to establish a brand value. Once you pocket this aspect, you can elevate your service/product rates based on the strength of your brand value. Window graphics bear a strong impression on human minds. People will remember your brand even if they have not entered your store. This will build your popularity and make your business a well known name. Due to this more number of customers will come in.
  • Advertising – Having a graphical window will help you advertise your products or services in an effective way. You don’t even have to go and tell each of your potential customers about what you do. Your window will say it all and it will do so effectively.
  • Informing – Beyond the advertising and branding factors, your windows can actually serve as a medium of information to your potential customers. You can easily update them about the deals and discounts or nudge them to participate in your upcoming sale. You can also inform them about your other branches or specialities for instance, which is almost like having a handy website.
  • Time/Money Saving – Window graphics prove to be a great investment because you don’t have to shell out additional money or time when you want to display different information. Unlike the traditional windows which required much effort, time and money every time you wanted to display fresh content, graphics windows give you an easy way to do so.

Most of all, these window graphics enable you to connect with your customers in a much better way. You can give an impression that you are sincerely there to provide them with ace quality service/product and that you want them to find you easily. These subtle gestures make huge difference to the way your customers regard you. A graphic window thus gives you flexibility and multiple benefits.

El Rinconsito small web (2 of 3)Working on shoe-string budgets amidst stiff competition in a lack luster economy makes it difficult for businesses to even keep afloat. And, merely having a name and a telephone number is no longer enough to achieve that competitive edge, for in a cut-throat world, businesses have to advertise and project themselves in order to be in the running. Many struggle to choose a cost-effective advertising medium that can reach out to a large section of people in the shortest time. Vehicle Wraps may just be the solution that they are looking for and are being considered a rather good investment.

We’ve heard of wraps that women use to cover themselves, but vehicle wraps? Well, it’s a fairly new and successful concept that seems to be doing the rounds just now and as the words suggest, it means wrapping up your car or vehicle attractively and in a captivating way so that a business can advertise and promote itself.  After all, vehicles are constantly on the road and these “moving works of art” are a sure, low budget way to catch the eye of thousands of people on the road every single day. And even when the vehicle is parked, it’s sure to attract attention.

In short, vehicle wraps promise to work for businesses, regardless of whether the owner is awake or asleep, whether working or idling, whether in town or out. One couldn’t get a stronger promoter or a greater advocate for the business. Customers are driven by the message goal of companies that vehicle wraps afford; more customers than ever before are viewing these ‘arty messages’ and taking the opportunity to satisfy their curiosity by either visiting the location or the website to find out more about the services offered.

With printing and wrapping become easier and cheaper and vinyl and technology Improving by leaps and bounds, graphic designs are a sure advancement over paint that has the disadvantage of chipping and getting scratched. Graphic images, used in vehicle wraps, are first printed on an adhesive hi-tech vinyl film and then stuck directly on the vehicle. Vehicle owners could either have a full wrap that covers every inch of their cars or trucks or a partial one that is stuck on to a particular portion of the vehicle.

Vinyl Designs offers high quality printing and claims to use the highest rated materials for vehicle wraps; its stencil inspired decals are so stunning that they look as if they are actually painted on the body of the vehicle. What’s more, these decals can be produced in many colors and shapes and can be removed easily. They remain bright and untarnished even when exposed to sunlight unlike paint that dulls, and the premium 3M material used is stated to be very durable.